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PUR HAIR colour is the future for coloration: it is the outcome of constant and innovative researches undertaken in our laboratories in the field of modern hair-coloring-systems.

magic shield complex

No hair breakage while dyeing or bleaching your hair: get brilliant radiation with sopur magic shield complex.

magic shield complex was developed in Swiss laboratories in order to protect the hair during chemical treatments such as coloration. The system consists of highly effective, natural anti-aging substances, and intensive moisturizers which penetrate deep into the hair. Thus the hair gains more elasticity, strength, and suppleness. The innovative PRONATURE technology provides the hair with a natural protection shield to protect the hair from damage.

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